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Winning the In-Store Purchase Decision Game
Five Critical Measures to Uncover Shopper Marketing Opportunities
To help retailers and consumer brands overcome the onslaught of choices that shoppers face in-store, Lily Lev-Glick, Principal at ShopperSense, shares five distinct measures of category performance based on research insights from the most authoritative study of in-store purchase dynamics ever undertaken: the POPAI 2012 Shopper Engagement Study.
The 5 distinct measures of category performance that emerged from the study:
- Ease of shopping
- Inspires exploration
- Category conversion
- In-store decision rates
- Fixation rates