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Winning the In-Store Purchase Decision Game

Five Critical Measures to Uncover Shopper Marketing Opportunities

To help retailers and consumer brands overcome the onslaught of choices that shoppers face in-store, Lily Lev-Glick, Principal at ShopperSense, shares five distinct measures of category performance based on research insights from the most authoritative study of in-store purchase dynamics ever undertaken: the POPAI 2012 Shopper Engagement Study.

The 5 distinct measures of category performance that emerged from the study:

  • Ease of shopping
  • Inspires exploration
  • Category conversion
  • In-store decision rates
  • Fixation rates

This whitepaper identifies and discusses what these performance metrics mean for shopper marketing strategy and the opportunities they present to win at the shelf.

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