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How Will You Reach the Millennials?
"Millennials: Numbers & Attributes"
To help retailers, consumer brands and designers better understand the Millennial generation, renowned trend spotter Marian Salzman, CEO, Euro RSCG Worldwide, shares numbers and attributes about this influential demographic that will shed light on what drives their shopping behavior.
Why reaching the Millennials is so important for retailers and consumer brands:
- Millennials will surpass Baby Boomers as the largest percent of the U.S. population by 2015 by about 7%
- The US Census Bureau estimates this group to be 86 million people aged 18 to 34
- Their estimated buying power is $1.3 trillion per year
- They will make up 30% of all retail sales by 2020
- 81% of their retail spending is done in brick-and-mortar stores (Aug, 2013)