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Trouble in Aisle 5
How will the Aging Baby Boomers and the Maturing Millennials Affect the Retail Industry?
To help retailers and consumer brands prepare for the changes and challenges that the food retailing industry faces: with the 80 million plus Millennial generation upon us and the decline of the once boasted purchasing power of the Boomers, download this extensive study: Trouble in Aisle 5.
Millennials will account for 30% of all retail sales by 2020
This study, released by investment bank Jefferies and business advisory firm AlixPartners, analyzes the effects of this vastly different Millennial generation and the importance for retailers to re-position their offerings and shopper experience to cater to them.
"The next several years are critical for food companies and retailers to develop lasting relationships with Millennials"